Estonian marketing concept
Last Updated (Monday, 09 April 2012 18:20) Monday, 24 November 2008 13:33
The objective of the communication strategy of the Estonian marketing concept used in international introduction of Estonia established in 2001 is the increase of the number of tourists, involvement of foreign investments and the creating of the favourable basis for the Estonian export products. The marketing concept describing Estonia as the positively transforming country (see the following brand book) enables us to offer ourselves in word and picture just as we are and as we are seen.
In 2008 we started with the re-developments of the Estonian marketing concept.
The Estonian marketing concept created in 2001 has a very strong foundation, the basis of which are the thorough surveys and the professional know-how at the world level. Therefore our primary task in planning the re-developments is to examine the reputation and image of Brand Estonia (including the brand of Welcome to Estonia) and make further decisions and action plan according to the latter.
The new marketing concept should create the common basis to introduce Estonia as:
- the place of interest for visiting (tourism)
- good place for business (investments, export)
- good place for studying/working/living
The key nature of the Estonian marketing concept, i.e. the core of the brand - positively transforming country - will not be updated or changed, though the different brand stories will be partly updated and written in more detail. Also, the photobank and visual solutions will be updated and the possibilities of implementation of the concept will be completed.
In 2008 the means in amount of 1.1 million have been planned for the fulfilment of the action plan for updating the Estonian marketing concept.
The Estonian marketing concept is for free use for all institutions and companies having concluded the contract for that purpose.
Marketing and Communication Unit of Enterprise Estonia
phone 627 9359, brandestonia.eu